I have started a new blog for competitor intelligence focused on Google. Competitor intelligence is what I know best and love doing the most. Although there are many excellent blogs about Google and the internet industry already, I have not yet found one that covers my fetish for 100% coverage of everything Google. Things like:
- All the news. Even good aggregators like Google News, Factiva and Moreover do not cover everything. I do not know why, since they monitor thousands of sources, but they still have gaps.
- Facts you just cannot get elsewhere. I have the details of thousands of Google employees, dozens of Google datacentres, many international and departmental revenue breakouts, various team org charts and so on, that I have collected over time. This blog will be a good focal point around which to aggregate all that kind of information.
- Standardised coverage of secondary sources. Some things are not difficult to find - for example, Google's official blog posts, or the videos it uploads to YouTube. But there is no single place where you can get all this. You still need collect all the information manually. Probably there is only a small audience for such meticulous attention to complete coverage, but it matters to me.
- Events. Again, I have not yet found one comprehensive source of all the upcoming events at which Google will be speaking, or which it will be sponsoring. This new blog will have that kind of detail.
- Job details. Interesting new jobs, job counts, etc.
- Anything else under the general premise of bringing all the facts about Google into one location.
The blog will also support a new competitor intelligence subscription service we have started, again aimed at people to whom monitoring Google really matters, which includes more detail, analysis and primary research than I can put on the new blog.
What the blog will not really do, will be to break stories about Google (especially since I do not live in Silicon Valley). And we will only occasionally have detailed analysis of Google's strategy. For both those things, there are many brilliant blogs already, which of course I read.
You can visit the new blog here, and subscribe to the feed here. I hope to see you there!
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