The one thing that keeps great business leaders such as Sir Martin Sorrell and Eric Schmidt awake at night, other than living under a flight path, is not having one complete source of UK internet news.
Millions of our clients email us every day. They say, we want to keep up to date with what's going on in the UK internet sector, but we don't want eighteen email newsletters, seventy three blogs and six aggregators, they say. Most of all, they say, we don't want the fear of thinking we may have missed something. Hey Aqute, they say, you sit around doing nothing all day, why don't you trawl the web every day and put all the news stories in one place. Make it so.
Fine, we said. Here it is.
To quote our own non-press-release available at all good bookshops:
The purpose of this blog is to collect links, on a daily basis, to all the news about the UK internet industry. I've been debating for months whether to start it, because it may seem like little more than an attempt to rank highly on Google (or to get banned? I don't know the details of how that works). And I was wary of duplicating the excellent link collections of bloggers like Simon Waldman and Jemima Kiss. However, this is different - these are not interesting or noteworthy stories. I expect many will be boring, because there will be no selectiveness. And there will be no US stories - they will be UK only (we get paid by clients to do similar work for US stories, in greater depth, so it would be wrong to create a free US news blog) - aside from the large volume of work involved in so doing.
The point of this blog is to be comprehensive. One of the foundations of our research is thoroughness and attention to the details. I don't know anywhere that has all the news about the UK internet in one place, and I have often wished that such a place existed. We use dozens of different sources (including Factiva, Google News etc). And like everyone else, we subscribe to loads of email newsletters, but they get difficult to manage and archive. It would be useful for me personally, and perhaps for someone else, to have all these stories in one place, without worrying about what I might be missing. Ideally, you should only need to track this one source, confident that everything else is fed into it (not that this is a bid to be a news portal - it's a by product of the research we do, that may be useful to other people). With luck, this blog will do that, rather than being just another random source that adds to the noise. Let's see.
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