BBC Dawn Chrous - web 2.0 features without the fanfare

The BBC is asking everyone to wake up early and listen to the Dawn Chorus (officially now over, although the birds are probably unaware of that). The website combines web 2.0 elements in a way that adds value, does not attract more attention to the technology than the content and will seem natural to people for whom such features are new. Tags (made to look simple and natural), map mashups and podcasts (well, nearly), for example. As well as the usual BBC array of video ... they're not being precious either, including old school screensavers and wallpapers. And a mini Oddie, surely in a class of its own. Particularly impressive is this new fangled video/audio/text map mashup which crams in a tonne of advanced features but again looks seamless and simple to use (as an aside, the map is the most interesting mapping of local data that I've seen outside news/weather/traffic). Dawn Chorus is probably missing a message board element, but is a great website nonetheless.

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Well said